ISPOR’s Women in HEOR initiative is designed to support the growth, development, and contribution of women in HEOR; to serve as a catalyst for women’s leadership in the field, and to offer a platform for ISPOR women to collaborate, network, share, and mentor each other. Shelby D. Reed, PhD will moderate this session with Laurie Cooke, CEO of the Healthcare Businesswomen’s Association (HBA), as the special guest speaker. Ms Cooke will lead a panel discussion that includes Shelby D. Reed, PhD, Rachael L. Fleurence, PhD, National Evaluation System for Health Technology Coordinating Center (NESTcc); Zeba M. Khan, PhD, Celgene Corporation; and Joe DePinto, Cardinal Health.