MA P&R is one of Lifescience Dynamics three practice areas. They operate in EU5, North and
South America and Asia-Pacific. Thus, are able to provide global, regional and local market access solutions. They employ a range of techniques such as using advisory boards (including their proprietary virtual advisory board iAdboard: www.iadboard. eu), qualitative payer research and semiquantitative and quantitative pricing research.
Established in 2004, Lifescience Dynamics’ number one aim has been to help clients highlight their product’s value to key stakeholders, including diagnosing payers’ needs and their influence via competitive analyses. This is to ensure that their clients can optimise their product’s value platform and gain a preferred position on payer formularies at favourable pricing and reimbursement.
This is achieved by using a combination of experience, strong payer relationships and realworld
evidence on product performance, pricing data, analytics, modelling and market acces